Wells Cathedral School
Over sixteen years working in-house at Wells Cathedral School, I designed and produced a wide range of communications supporting recruitment, engagement and the wider school community. Working closely with the marketing team and senior leadership, I created publications, campaigns, a range of school sub-brands as well as digital materials that reflected the school’s values, heritage and distinctive identity.
Publications & Editorial Design
Key projects included the annual prospectus and In Touch magazine, combining editorial design, photography, typography and structured information to communicate with prospective families, current parents and the wider school community.
A consistent visual approach
Alongside major publications, I developed campaign materials, event communications and supporting design assets, ensuring a consistent and engaging visual presence across multiple channels.
Identities across the school
My work with the school included developing identities for different departments, as well as creating distinctive brands for its wider activities and initiatives. Some needed to feel clearly connected to the parent brand; others needed a visual identity of their own.
The result
A cohesive suite of communications that helped tell the story of Wells Cathedral School, supporting the admissions department as well as the senior leadership team, strengthening engagement and connecting different audiences with the school.
